PROJECT / FICTIONAL CONCEPT
Common Table
A shared place with a clear point of view.
PROJECT STUDY
2026
Positioning · Identity · Print
Common Table
Fictional concept / Original vector artwork
THE PROJECT AT A GLANCE
Common Table
Brand direction; Visual identity; Menu system; Digital direction
CHALLENGE
The starting point.
Common Table is a fictional neighbourhood food concept. The brief was to make an approachable identity that could work on a menu, a bag, a sign, and a small website. The system had to stay readable in everyday use.
DIRECTION
The direction.
Warm cream and a deep red give the identity its familiar character. A compact sun and table mark sits beside a generous wordmark. The supporting type and spacing are designed for practical menus and clear information.
OUTCOME
The result of the concept.
The concept creates a consistent family of simple touchpoints. Its rules can work across a small printed label and a large sign. The artwork is a design study rather than evidence of a real restaurant engagement.
Concept study only. This page does not describe a real client engagement, sales result, or launched product.
